Just Some Nerd

The brand that I chose for my assignment is Boston Dynamics, a Boston-based robotics company. While looking at my YouTube feed this week, I noticed a video published by Boston Dynamics was suggested. This was notable to me, as it was not a paid advertisement but rather a video that the algorithm believed that I would like. Boston Dynamics is a company that makes robots that move like people and animals. The company is trying to create robots that will not harm people but can still navigate human made spaces. Eventually, Boston Dynamics wants to make robots that can work alongside people and go to places that are too dangerous for the average person. I am amazed by Boston Dynamics’ marketing strategy. Between their YouTube , Instagram , and TikTok pages, their videos receive hundreds of thousands and even millions of views. This has allowed them to share the capabilities of their robots and gain a dedicated audience. Leveraging their unique and charismatic machines through viral videos

By Theodore Daniels   The article I chose for this post is titled "Hasbro Makes Big Play on Prime Video Ads With Play-Doh, Peppa Pig" by Bill Bradley of Adweek. In the article, Bradley describes how Hasbro is advertising through Amazon Prime Video’s new ad-supported tier. With a Peppa Pig campaign in the UK and Play-Doh in the US, Hasbro is seeing great success in this new advertising method. Rahter than the actual content of the advertisments, my interest in this article stems from the combination of older style mass media ( e.g. television advertising) and merging it with modern and tailored media experiences.   In early 2024, Amazon Prime Video began the introduction of an ad tier to their streaming platform (Cahillane & Bradley, 2024). This ad-supported tier is the new default option for the service with users being able to pay an additional $2.99 to remove the ads. Because this is an opt out system, many users are now seeing these personalized advertisements.